When you first met your significant other, what is it that attracted you to them? Whether we like to admit it or not, physical appearance is often the first thing that catches our eye – it’s just the way we are. The same principle holds true when it comes to a business. When we look at the company’s logo, its storefront, and the overall state of its physical location, we instantly form a first impression about the business itself. If you’re a business owner, what can you do to improve the impression that your prospective or existing customers have of your business?
Keeping your place of business clean and in good repair is essential. This means more than just having an employee do a cursory cleaning of the storefront each week. It also means looking around your place of business with a critical eye, and making repairs even when doing so is not critical to the structural stability of the building. Doing so can not only save you money in the long run, but it might improve your business, too.
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